Secrets to Staying Sharp At Any Age
The Ear Institute supports
Alzheimer’s and Brain Awareness Month
At the Ear Institute, we see the importance of staying mentally sharp as you grow older, and hearing well plays an important role.
The Power of Keeping Your Brain Active
Sometimes, however, the changes feel more significant. It can shift from an occasional hiccup to a persistent mental fog that makes familiar tasks – like managing your finances or following a well-loved recipe – feel unexpectedly challenging.
That feeling can be frustrating and, we understand, a little worrying.
Now for the great news: You are far from powerless. Just as we take steps to care for our hearts and keep our muscles strong, we can take meaningful, proactive steps to protect our brain. One of the most important steps is to have your hearing evaluated, because if you can’t hear well your brain is not getting the stimulation it needs.
What can you do?
Make an appointment today.
For more information on hearing and hearing loss, call your nearest Ear Institute or the Hearing Helpline at 0861-10-20-30
- Anneke van Wyk, Senior Audiologist, Ear Institute
References
- Chen, L., Jiao, J., & Zhang, Y. (2022). Therapeutic approaches for improving cognitive function in the aging brain. Frontiers in Neuroscience, 16, 1060556. https://doi.org/10.3389/fnins.2022.1060556
- Harvard Health Publishing. (n.d.). Exercise can boost your memory and thinking skills. Harvard Health. https://www.health.harvard.edu/mind-and-mood/exercise-can-boost-your-memory-and-thinking-skills
- Nagaraj, N. K. (2024). Hearing loss and cognitive decline in the aging population: Emerging perspectives in audiology. Audiology Research, 14(3), 479–492. https://doi.org/10.3390/audiolres14030040
- Munro, K. J., Dawes, P., & on behalf of BSA, BAA and BSHAA. (2025). Explaining the link between adult-onset hearing loss and dementia to individuals with hearing loss. International Journal of Audiology. Advance online publication. https://doi.org/10.1080/14992027.2025.2451694
